On Thursday evening, amid swirling speculation concerning the Brown University gunman, CNN’s Kaitlan Collins used social media, noting the confusion and directing people to her channel's 9pm newscast.
Even though it is by no means a flawless news source, her words seemed accurate for numerous observers. It remains one of the outlets where there exists grounded and mostly reliable reporting – particularly during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.
An Uncertain Situation Amid a Business Struggle
But the news network, now four and a half decades old, finds itself in a uncertain state as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a high-stakes game of corporate ownership, not as a question of what helps the news-consuming public.
“This represents another instance of the profound systemic issues with roots in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The speculation about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a business story with key players as the protagonists, but there is very little discussion of the common good,” Pickard added.
A Further Factor: The Former President
The network's predicament is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Remember the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will insulate him from journalistic oversight. That is part of why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Future of Further Turmoil
It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a relief to many at the network, but it’s hardly a secure position. That arrangement could set up CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that competition laws should prohibit both deals.
“Either merger would be bad for the country, and both should be challenged by the government,” Wu argued.
The Core Challenge and a Path Forward
No matter the outcome with this particular battle, the larger issue endures.
“What we have now is a profoundly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is very unlikely now, but that should not imply it will be impossible forever.
Policies that support independent news organizations, aid local journalism, fund public media, and prohibit the accumulation of media power in a handful of hands are achievable – they are vital for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the most recent corporate chess match.